Genesis Essentia Concept – Designer Interviews – NYIAC “The Reveal

The Genesis Essentia Concept is a manifestation of luxury designed to inspire dreams and aspirations. This electric Grand Touring (GT) car reflects the brand’s essence of being progressive and bold, serving as a distinctive icon of South Korea.

The design embodies visual purity by removing unnecessary details, presenting challenges such as achieving perfect symmetry and organic flows, particularly with the glass. Designers view the car as a living being with personality, heart, and soul, representing human identity and emotion.